Because the founders were looking to create a new social media platform in a very saturated market, I decided to use a fun technique to help clarify what they thought was Dundidit's differentiating value.

​With the founders, I created storyboards that gave me a more clear picture of what their solution was and how it was currently being used.

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Gorilla User Testing

In most cases, I think it's always a good idea to do some good old fashion gorilla user testing. I took the opportunity to interview 8 random individuals across 3 different locations in Salt Lake City, UT. (a skate park, a sky-diving facility, and a local coffee shop). After getting to know each briefly, I shared with them the Dundidit application to get their overall impression. Each liked the concept, however, complaints about the UI and navigation were common.

From this small testing round, I was able to identify three categories of personas; those seeking adventure, those wanting attention, and those wanting to interact and share. The general feeling was positive, and worth a redesign.

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Failing Fast: Uncovering Privacy Concerns

In the development process, I quickly built a prototype for testing, which was used in 8 user testing sessions. While the feedback on the user interface and usability was positive, a significant issue came to light during these sessions: privacy concerns.

The application mainly contained content from close friends of the founders or from specific contests, resulting in an apprehension among potential users about sharing the location of their content. In the second round of testing, users unanimously expressed unwillingness to disclose location information, citing privacy worries and fear of unwanted attention, even when asked if they'd share a general location like the state. This crucial insight revealed that the core feature of geo-located content was the major deterrent for users. Consequently, investors advised the founders to pivot to a new project with no privacy concerns, marking the end of Dundidit. Despite this, the project was considered a successful failure as it efficiently validated the undesirability of the solution, saving time and resources for both Dundidit and the investors.